The choice by the Google Real Estate team, headquartered in the U.S., to directly hire Ocupantes was a great satisfaction, as it clearly evidenced recognition that Ocupantes is the ideal company for corporate representation in the real estate business for international firms in Brazil.

The choice by the Google Real Estate team, headquartered in the U.S., to directly hire Ocupantes was a great satisfaction, as it clearly evidenced recognition that Ocupantes is the ideal company for corporate representation in the real estate business for international firms in Brazil.

Google’s history, though short, is filled with success. In 1996, Larry Page and Sergey Brin, while still PhD students at Stanford University, developed a search tool on the internet which they considered more efficient than the existing ones; that was the beginning of Google, which later, in 1998, became a company. In August 2004, when it went public, the company raised US$ 1.67 billion, passing to a total worth of US$ 23 billion.

The great success of the company is due to numerous factors such as its streamlined tools and the variety of services offered, many of them permitting other companies to achieve a substantial improvement in their own services. Simplicity is another of the company’s benchmarks. Its philosophy includes ideas such as “to organize the world's information and make it universally accessible and useful.” The Google search page is today one of the most accessed sites in Brazil and in the world.

Google was elected by the Financial Times as the most valuable trademark in the world in 2006, estimated at the time at US$ 66.434 billion.

Due to the excellent performance of its business in Brazil, Google needed to double its space, from 1,300 to 2,600 sqm. The desire to stay at the same address, one of the best in São Paulo, was hampered by the lack of space available in the building, only half of one floor. With the real estate market booming, new leases would also mean a higher cost per square meter. Google’s International Real Estate Management was already familiar with the work of the Ocupantes team and therefore chose it to carry out this job.

The first step was to lease the available space quickly to ensure at least some room for expansion, even if insufficient. At the same time, Ocupantes contacted all the other companies in the building and found that SAB Company, on the floor below, intended to move. Aligning the two companies’ interests, Ocupantes coordinated an assignment of the leases for each half of that floor to Google. Google was thus able to occupy the entire neighboring floor, paying an already established rent, and keep half of the first area leased for future expansion.

The Google case is an excellent example that delegating real estate services to a company specialized in the corporate real property market, such as Ocupantes, is always the best choice for an excellent transaction.